Mailchimp nonprofit discount, pricing & alternatives

Mailchimp pricing for nonprofits

Mailchimp offers verified nonprofits and charities 15% off marketing plans. Request the discount before purchase, as it cannot be applied retroactively. Organizations with under 250 contacts can also start on the Free plan (500 sends per month).

Mailchimp review for nonprofits

Mailchimp is an email marketing platform nonprofits use to send newsletters, promote events, run fundraising appeals, and keep donors, volunteers, and members informed.

The nonprofit discount is a straightforward 15% off paid marketing plans, requested through Mailchimp Billing with proof of charitable status. Approval is manual, so allow time for review before buying.

Typical nonprofit uses:

Send donor newsletters and impact updates to segmented lists.
Promote events and fundraising campaigns with automated emails.
Recruit volunteers and onboard new supporters.

Pros:

Documented 15% discount with a clear request path through Billing.
Free plan covers up to 250 contacts and 500 sends a month, enough for small lists.
Large library of templates, automations, and integrations with CRMs and donation tools.

Cons:

15% is modest compared with 40-50% nonprofit discounts from competing email platforms.
No instant verification: eligibility review is manual and handled per account.

FAQ about Mailchimp for nonprofits

How much is the Mailchimp nonprofit discount?

15% off marketing plans for verified nonprofits and charities. Create your account first, then request the discount through Billing before purchasing: it cannot be added retroactively.

Which organizations qualify?

Registered nonprofits and charities. US organizations need an EIN, and a 501(c)(3) letter may be requested; international organizations need an organization website link, and Billing may ask for further proof.

Is there a free option?

Yes. The Free plan includes up to 250 contacts and 500 sends per month (maximum 250 per day) with one seat and one audience: enough for very small lists before the discount matters.

When is Mailchimp a good fit?

When email is a core channel: regular newsletters, segmented appeals, and event promotion. Very small or occasional senders may do fine on the Free plan or a simpler newsletter tool.