Google Ads
Free ($10,000/month in ads)
Free search ads up to $10,000/month for nonprofits. Google Ad Grants pre-loads eligible nonprofits with up to $10,000 per month in in-kind search ads on Google, no rollover...
Free
Software
Advertising tools for nonprofits
Ad Grants Toolkit
Free audit & tools
Free Google Ad Grants audit, performance reports, and AI-powered tools for nonprofits. Free Google Ad Grants account audit with 50-plus automated checks, plus performance reports and AI-powered strategy...
Free
Other
Microsoft Ads
Ad credits (paused)
Search ads on Bing and Yahoo (grant program currently paused). Microsoft Ads for Social Impact previously granted nonprofits free monthly ad credits on Bing, Yahoo, and MSN search....
Discount
Software
Google Ads Keyword Planner
100% free
Free Google Ads keyword research, but account setup, billing information and a campaign are required to access it. 100% free to use with a Google Ads account. Billing...
Free
Other
Google Ads Transparency Center
100% free
Free public Google ad research tool for inspecting verified advertisers, creatives, regions, formats and dates. 100% free to use, with no Google Ads account required.
Free
Other
Google Business Profile
100% free
Free local listing service for eligible physical or service-area organizations, with nonprofit eligibility requiring verification. 100% free local listing for eligible physical or service-area organizations. Online-only organizations are...
Free
Other
Letaido
Free with limits
Free browser AI marketing tools with tool-specific limits; the full Letaido agent workspace is a paid $99 monthly service. Browser AI tools are free with per-tool limits. The...
Free limited
Other
LinkedIn for Nonprofits
Free credits
LinkedIn nonprofit program with free advertising credits and hiring tools for selected nonprofits in workforce, DEI and environmental causes; application required. Free advertising credits and hiring tools for...
Free limited
Other
Meta Ads Library
100% free
Free public Meta ad research database for active ads, advertiser searches, country filters and political-ad disclosures. 100% free to use, with no Meta advertising account required.
Free
Other
YouTube Nonprofit Program
Free for nonprofits
No-charge YouTube nonprofit features for verified organizations, including external links, nonprofit training and technical support. No-charge YouTube nonprofit features for verified organizations with an organization channel.
Free limited
Other