Pricing for nonprofits
WhatsApp Business app is free: catalog, labels, greetings and broadcast lists. Platform API starts free with per-conversation pricing above thresholds.
Review for nonprofits
Business messaging free via the app, with API from $0 plus conversation fees.
WhatsApp Business app is free: catalog, labels, greetings and broadcast lists. Platform API starts free with per-conversation pricing above thresholds.
Typical nonprofit uses:
- Answer beneficiary questions fast
- Send appointment reminders
- Showcase services in a catalog
Pros:
- Where supporters already are
- Free app covers most needs
- Labels and quick replies built in
Cons:
- Broadcast lists cap at 256
- One number per device
- API costs scale with volume
FAQ about WhatsApp Business for nonprofits
Is WhatsApp Business free?
Yes. The Business app is free with catalog, labels, greetings and broadcasts.
What does the API cost?
The Cloud API starts with a free tier, then per-conversation pricing by category and country.
Broadcasts or groups?
Broadcast lists reach 256 contacts each. Communities organize larger programs.
Alternatives to WhatsApp Business
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