LinkedIn for Nonprofits free plan limits for nonprofits

Pricing for nonprofits

Free advertising credits and hiring tools for selected nonprofits. Application and approval required.

Review for nonprofits

Free LinkedIn advertising credits for selected eligible nonprofits in selected workforce, DEI and environmental sustainability causes.

Application required.

Typical nonprofit uses:

Promote nonprofit programs
Recruit volunteers and participants
Attract corporate partners
Raise awareness of priority issues

Pros:

Free in-kind advertising credits
Includes guidance from a LinkedIn advertising expert
Supports several nonprofit use cases
Available to eligible organizations worldwide

Cons:

Cause areas are restricted
Applications open annually
Credit amount is not published
Only selected organizations receive grants

FAQ about LinkedIn for Nonprofits for nonprofits

How much does LinkedIn provide through Ad Grants?

LinkedIn says Ad Grants provide a range of grant sizes determined by application criteria. The official page does not publish a fixed dollar amount, campaign cap, or acceptance rate. Applicants should join the mailing list for the next application period and confirm the final amount and terms if selected.

Which nonprofits qualify for LinkedIn Ad Grants?

LinkedIn supports select nonprofits focused on economic opportunity for professionals overcoming barriers, diversity, equity and inclusion, or environmental sustainability. Applicants must be accredited, provide charitable tax documentation, and have had an active LinkedIn Company Page for at least six months.

How does a nonprofit apply for advertising credits?

Applications are offered annually. The official page asks nonprofits to join the mailing list for updates about the next application period. Funding, selection, and campaign terms are not guaranteed, so an organization must review the cause, accreditation, tax-document, and Page requirements before applying.

What must a nonprofit still pay for?

LinkedIn says ordinary advertising products remain paid cost-per-click products and are not discounted for all nonprofits. Ad Grants are a separate program for selected grantees. The record does not state that applicants must pay for ordinary advertising, but it also does not include ordinary ad spend in the grant.