Pricing for nonprofits
Microsoft Ads for Social Impact previously granted nonprofits free monthly ad credits on Bing, Yahoo, and MSN search. The pilot is currently paused for grants with final grants ending in 2025, and the official page takes update signups only. Registered Microsoft nonprofits should keep campaigns paused unless spending deliberately, or cards may be charged. Google Ad Grants ($10,000 per month) is the live alternative for search ads.
Review for nonprofits
Microsoft Ads for Social Impact is the Bing, Yahoo, and MSN advertising program nonprofits used for mission-awareness search ads, donation and volunteer campaigns, and event promotion.
New grants are paused: the page currently collects update signups while broader Microsoft nonprofit offers (Azure, Microsoft 365) continue. Plan search advertising around Google Ad Grants meanwhile.
Typical nonprofit uses:
- Run mission-awareness search ads (when grants resume).
- Promote donation and volunteer campaigns.
- Advertise events on the Bing network.
Pros:
- Broad Bing-network reach when grants run.
- Other Microsoft nonprofit offers continue normally.
Cons:
- No new grants while the pilot stays paused.
- Unpaused campaigns may charge cards after grant end.
FAQ about Microsoft Ads for nonprofits
Can nonprofits get Microsoft ad credits now?
Not currently: the pilot is paused for grants, with the page taking update signups.
Which organizations qualified?
Microsoft-registered eligible nonprofits when the program runs.
What should we do with existing campaigns?
Pause them unless spending deliberately, or cards may be charged after grants end.
What is the alternative?
Google Ad Grants at $10,000 per month for search ads.
Alternatives to Microsoft Ads
Find more tools with free options and discounts for nonprofits in Advertising
Google Ads
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Google Business Profile
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Letaido
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Free browser AI marketing tools with tool-specific limits; the full Letaido agent workspace is a paid $99 monthly service. Browser AI tools are free with per-tool limits. The...
YouTube Nonprofit Program
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No-charge YouTube nonprofit features for verified organizations, including external links, nonprofit training and technical support. No-charge YouTube nonprofit features for verified organizations with an organization channel.