Pricing for nonprofits
Google Ad Grants pre-loads eligible nonprofits with up to $10,000 per month in in-kind search ads on Google, no rollover and no spend requirement, with paid Ads accounts staying separate. Apply through Google for Nonprofits with a policy-compliant website.
Review for nonprofits
Google Ad Grants is the free search-ads program nonprofits use to get found for mission awareness, donation drives, and volunteer recruitment.
Ten thousand dollars monthly in-kind funds search campaigns on Google. Strong websites with managed campaigns win most.
Typical nonprofit uses:
- Raise mission awareness in search.
- Drive donation campaigns.
- Recruit volunteers.
Pros:
- Ten thousand dollars monthly pre-loaded budget.
- Location targeting for local missions.
Cons:
- Search-only on Google with no rollover.
- Policies and quality bars must be maintained.
FAQ about Google Ads for nonprofits
What does Google Ad Grants cost?
$0 with up to $10,000 per month in in-kind search ads.
Which organizations qualify?
Eligible nonprofits vetted through Google for Nonprofits.
What are the limits?
No rollover with search-only placement.
When is it a good fit?
With a strong website and ongoing campaign management.
Alternatives to Google Ads
Find more tools with free options and discounts for nonprofits in Advertising
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