Meta Ads Library

Yes. The official record describes the Meta Ad Library as a free public service. It does not publish a paid plan or a fee for public search, and no Meta advertising account is required. Paid advertising through Meta is a separate product and is not needed for library access.

No. The record states that public search requires neither a paid plan nor a Meta advertising account. It does not state that a user account, advertiser verification, or nonprofit-specific check is required. Any sign-in offered for other Meta services is separate from the public library.

The public library does not provide a complete archive of inactive general ads. The record states broader retention for inactive social issue, election and politics ads, which remain searchable for seven years. It also does not state that commercial performance or targeting data is included.

The record says users can select a country or region, and that ads delivered in the EU are available for the past year. Inactive social issue, election and politics ads remain searchable for seven years. General inactive ad coverage is not fully archived, and no usage cap is stated.