Pricing for nonprofits
Hotjar (now Contentsquare) offers a public Free plan at $0 with session replays, heatmaps, surveys, and widgets plus a 15-day Growth trial: start immediately with no card. The vendor site currently lists no dedicated nonprofit bundle, so the free tier is the verifiable way for nonprofits to begin UX research.
Review for nonprofits
Hotjar is a behavior-analytics platform nonprofits use to find donation-form friction, learn why surveys drop off, and fix UX issues with session replays.
The free plan covers replays, heatmaps, and surveys with monthly caps, making it a strong start for small sites. Collection pauses at cap until reset or upgrade.
Typical nonprofit uses:
- Replay donor journeys to find form friction.
- Survey visitors abandoning donations.
- Map clicks and scrolls on campaign pages.
Pros:
- Usable $0 tier with replays, heatmaps, and surveys.
- No card needed for the trial.
Cons:
- Monthly caps pause collection until reset or upgrade.
- Growth plans start from paid tiers for higher limits.
FAQ about Hotjar for nonprofits
What does Hotjar cost nonprofits?
The public Free plan costs $0 with replays, heatmaps, and surveys included.
Is there still a nonprofit bundle?
No dedicated nonprofit bundle is currently listed; the free tier is the way to start.
What are the free limits?
Monthly caps on sessions, survey responses, surveys, and widgets.
When is Hotjar a good fit?
For small sites starting UX research on donations and forms.
Alternatives to Hotjar
Find more tools with free options and discounts for nonprofits in Web Analytics
Wingify (formerly VWO)
Custom discount
A/B testing with preferential nonprofit pricing on request. VWO (Wingify) offers nonprofits preferential pricing on every plan: email support with organization details for a tailored quote, backed by...