Pricing for nonprofits
VWO (Wingify) offers nonprofits preferential pricing on every plan: email support with organization details for a tailored quote, backed by nonprofit case studies including major aid organizations. New signups get a 30-day trial. The old Starter free tier has sunset for newcomers.

Review for nonprofits
VWO is an A/B testing and conversion-optimization platform nonprofits use to test donation pages, optimize fundraising funnels, and run UX experiments.
Nonprofit pricing is preferential across all plans through a support email. It fits sites with steady donation traffic worth testing.
Typical nonprofit uses:
- A/B test donation page layouts and asks.
- Optimize fundraising funnel steps.
- Experiment with homepage and campaign UX.
Pros:
- Every plan eligible with nonprofit case studies to learn from.
- Full testing, targeting, and analysis toolkit.
Cons:
- Email-gated quotes with no self-serve rate.
- Powerful enough to be overkill for small sites.
FAQ about Wingify (formerly VWO) for nonprofits
What does VWO cost nonprofits?
Preferential pricing on all plans by email quote; each organization receives its rate.
Which organizations qualify?
Nonprofit organizations contacting support with their details.
Is there a free option?
A 30-day trial for new signups; no permanent free tier for newcomers.
When is VWO a good fit?
For sites with steady donation traffic ready to test and optimize.
Alternatives to Wingify (formerly VWO)
Find more tools with free options and discounts for nonprofits in Web Analytics
