Google Ads Keyword Planner

Keyword Planner has no separate fee, but Google says account setup requires billing information and access requires a campaign. The cited official pages do not state a minimum ad-spend amount. A nonprofit should therefore expect billing and campaign setup even though the tool itself is free.

Access is available after completing Google Ads account setup and creating a campaign. The record does not state that users must belong to a nonprofit or meet another audience test. Billing information is required for basic keyword ideas, and no separate tool subscription is needed.

An eligible nonprofit can receive Google Ad Grants for Search advertising, but the grant is separate from Keyword Planner. The record states that an approved Ads account can provide access, while account setup, billing information, and a campaign remain required. No separate Keyword Planner discount is stated.

A nonprofit must provide a Google Ads account, complete billing setup, and create a campaign. The cited pages do not state a required ad-spend amount, a separate Keyword Planner fee, or additional charges. They also do not state that billing details are optional for basic keyword ideas.