YouTube Nonprofit Program free plan limits for nonprofits

Pricing for nonprofits

No-charge YouTube nonprofit features for verified organizations with an organization channel.

Review for nonprofits

No-charge YouTube nonprofit features for verified organizations, including external links, nonprofit training and technical support.

Google for Nonprofits verification and an organization YouTube channel required.

Typical nonprofit uses:

Publish nonprofit video stories
Link videos to campaign pages
Use YouTube Giving where available
Learn nonprofit video practices

Pros:

No charge for the nonprofit program
Supports external campaign links
Includes nonprofit-specific training
Provides technical support

Cons:

Requires Google for Nonprofits verification
Requires an organization YouTube channel
Availability varies by country or region
Giving features are currently limited to the U.S. on the cited page
Overlaps with our YouTube profile, which covers using the platform itself, and with Google Ad Grants, which covers free Search advertising. This page is only about free placements inside YouTube.

FAQ about YouTube Nonprofit Program for nonprofits

Is the YouTube Nonprofit Program free?

Yes. Google lists the YouTube Nonprofit Program as a no-charge offering for eligible Google for Nonprofits organizations. Standard YouTube advertising and other Google advertising products are separate. The cited pages do not state that the nonprofit pays a program fee or must purchase advertising to activate it.

Who qualifies for the YouTube Nonprofit Program?

An organization must be verified through Google for Nonprofits and have an organization YouTube channel. Availability varies by country or region, and YouTube Giving is currently listed for the United States. The record does not state that every nonprofit qualifies without meeting these account and channel requirements.

How does a nonprofit activate the program?

The organization first needs a Google for Nonprofits account and a verifiable organization YouTube channel. An administrator then requests activation through the Google for Nonprofits portal. Google says it reviews requests within 2 to 14 business days, and the nonprofit must follow the program's ongoing account rules.

What costs are separate from the program?

The cited record treats the YouTube Nonprofit Program as no charge, but it lists standard YouTube advertising and other Google advertising products as separate. It does not publish a program fee or say that advertising must be purchased. Those advertising costs would therefore be separate from the nonprofit program access.